Tracking & Measuring

Tracking Progress & Outcomes

Using Scorecards to track highest impact numbers against goals.

This Scorecard to the left was used by the marketing team to track the higher level impact of work. Behind each row are other measurement and tracking efforts.

Return on Expense Model

Striving for Return on Expense or Return on Investment

Below is part of a demonstration as to why ROE is important to track, where possible. At Northeastern University CPS I worked with the CFO to develop a model that would help understand marketing impact better.

Marketing Dashboard

Marketing Dashboard for National and Regional Campaigns

Marketing Team DASHBOARD FY11 CCHMC_Page